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Colin Farrington of CIPR takes global leadership role

15 May 2007

Colin Farrington, director general of the Chartered Institute of Public Relations (UK), took up the chairmanship of the Global Alliance for Public Relations and Communication Management in Cape Town today (15 May), as CIPR plans to host the next World Public Relations Festival in London in June 2008 were unveiled.

Colin has been chair-elect for two years and was elected unanimously to that position by the Global Alliance association members in Trieste, Italy in 2005. He has now taken over the two-year chairmanship from Sej Motau of the Public Relations Institute of Southern Africa (PRISA).

In accepting the office at the close of the World Festival in Cape Town Colin said: "My sole aim is to serve, support and strengthen those who are working in public relations associations around the world to build our profession. Our profession needs the leadership of strong associations if it is to put aside the legacies of 'spin'. We need to focus on our role as reputation builders and managers if we are to see proper recognition of our professionalism. We need to make all our associations relevant and involve all our members.

"Having built up the CIPR over the last eight years, I will be looking now to bring my expertise to the profession on an international scale. I am delighted to have worked with Sej Motau and also to have the full support of the CIPR Board in taking on this hugely important responsibility and opportunity. Within a few months I will be announcing specific goals which will take the Global Alliance to a new position of leadership on the world PR stage."

Toni Muzi Falconi, first chair of the Global Alliance (2002-2003) and principal advisor to the GA Board said: "It's great to see the chairmanship of the Global Alliance move again from one continent to the other. Public relations in South Africa certainly differs from the UK, but Sej and Colin are joined by a common goal: to unite the profession in its pursuit of fully responsible, accountable practices and recognition for the contribution it makes to society, as well as to private, social and public sector organisations.

"The GA has undertaken many projects in support of this objective which have so far had a significant impact on the global public relations community. But much, much more needs to be accomplished. It is indeed a daunting task but with Colin's expert steerage we will achieve even greater results."

ENDS

For further information contact Nina Croad on 020 7766 3350 or email NinaC@cipr.co.uk

Editor's notes

About the Global Alliance
The Global Alliance brings together national public relations associations, allowing them to share ideas and best practices, seek common interests and standards, and better understand the unique aspects of each culture in which practitioners operate. The Alliance was founded in 2000 in Chicago by 25 bodies, including both national and international associations. In 2006, it comprised 62 national PR associations representing 160,000 professionals around the world. For further information, visit: www.globalpr.org

About the World Public Relations Festival 2008, London
For further information visit – http://www.cipr.co.uk/wprf08
To view Colin Farrington's biog visit http://www.globalpr.org/about/ga-board.asp

About the CIPR
The Chartered Institute of Public Relations is the professional body for PR practitioners in the UK. With over 9,000 members, involved in all aspects of the public relations industry, it is the largest body of its type in Europe. The CIPR advances the PR industry in the UK by making its members accountable through a code of conduct, developing policies for the PR industry, representing its members, and raising standards through education and training. For further information, visit www.cipr.co.uk


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