Competition open to
entries showing excellence in PR measurement
The only awards program
focused singularly on recognizing excellence in public relations
measurement and evaluation has been renamed the Jack Felton Golden Ruler
Award. The competition is now open for entries online at
www.instituteforpr.org.
The award was created by the
Commission on Public Relations Measurement & Evaluation, a unique body
formed under the auspices of the Institute for Public Relations. Felton
served as President and CEO of the Institute and was instrumental in
founding the Commission.
The award’s primary
objective is to identify superb examples of measurement integrated into
public relations practice, and to publish these as case studies on the
Institute’s website. Winners will also be honored at an award ceremony
at the Summit on Measurement, held in September on the campus of the
University of New Hampshire in Durham, NH.
Entry forms and fees must be
received by June 30, 2006. The judging criteria fall into three broad
areas: research methodology, quality and substance, and contribution to
the practice of public relations.
"The Golden Ruler is the
only award sanctioned and judged by leaders in public relations
measurement from corporations, non-profits, public relations agencies,
academic and research organizations," said Dr. Don W. Stacks of the
University of Miami, who co-chairs the judging team.
"We encourage entries from
throughout the public relations field – agencies, corporations and
institutions, researchers and educators," added fellow co-chair Dr.
David Michaelson of David Michaelson & Co.
The 2006 Jack Felton Golden
Ruler Award is sponsored in part by MetLife, a leading provider of
insurance and other financial services; and VMS, a world leader in news
monitoring and analysis services. Media sponsors are the Holmes Report
and PR News.
The Commission on Public
Relations Measurement & Evaluation exists to establish standards and
methods for public relations research and measurement, and to issue
authoritative best-practices white papers. The Institute for Public
Relations is an independent foundation dedicated to the science beneath
the art of public relations. It exists to build and document
research-based knowledge in the field of public relations, and to
mainstream this knowledge by making it available and useful to
practitioners, educators, researchers and the clients they serve.
For more information
contact:
Frank Ovaitt, 703-568-5611,
iprceo@jou.ufl.edu
Michelle Hinson, 352-392-0280,
mhinson@jou.ufl.edu |
