World Congress on
Communication for Development
Rome 25/27 October 2006
Two daunting challenges for today’s organizational leadership:
improving the quality of decisions and accelerating their implemention.
Effective Public Relations can seriously support both processes, says
the Global Alliance for Public Relations and Communication Management.
Rome October 18 2006
Promoting 26 thousand new micro entrepreneurships in India on behalf of
Hindustan Lever Limited through a micro finance program for
underprivileged women; defining adequate public policies to achieve
sustainable mobility in European metropolitan areas on behalf of Mo.Ve,
a Bruxelles based NGO; involving active stakeholders in Nigeria to
assess the environmental impact of a $7 bn. processing plant and
distribution terminal in the Niger Delta on behalf of BRASS LNG.
These are
three highly different and recent experiences in which the early
inclusion of public relations competences before taking operative
decisions (rather than following these, as usually happens), have helped
to improve the quality of those decisions and to accelerate their time
of implementation.
The cases will be presented and discussed on Friday 27 with participants
of the WCCD - from 12 to 1.30 pm - by the Global Alliance for Public
Relations and Communication Management (www.globalpr.org),
a non profit organization with 60 national member associations of public
relations professionals representing more than 160 thousand individuals
operating in social, private and public sector organizations.
The title of the Special Event will be:
The Role of Public Relations in changing the scenario of
International Development
Dr. Jon White, Honorary Professor at the University of Birmingham’s
School of Business and associate to the Henley Management College in
London, will introduce, chair and moderate the session which will
feature, as presenters of the three mentioned cases:
-
John
Paluszek, Senior Counsel, Ketchum and Ambassador at large for the
Global Alliance (USA)
-
Toni
Muzi Falconi, Chairman of Methodos, Professor of Global Relations
and Intercultural Communication at NY University and of Public
Relations at Rome’s Lumsa University (Italy)
-
Adebisi
Olowoyo, Corporate Safety, Health and Enviromnent Manager of BRASS
LNG Limited, (Nigeria) and Peter Walker, Executive Chairman of
PIELLE Consulting Group (UK).
Each of
these three cases illustrate how Public Relations competences were
applied to listen to, understand and interpret stakeholder expectations
to organizational management in order to include, these expectations in
operational decision making to facilitate implementation.
For further
information please call Lara Pontarelli +39 335.6863554
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