Institute for Public Relations Special Award Challenges EUPRERA 2008 Milano
Congress Contributors to Explore Personal Influence Model
25 September 2007
A special prize for the best new research on the personal influence model of
public relations will be awarded at the 2008 EUPRERA (European
Association for Public Relations Research & Education) World Congress. The
Institute for Public Relations will fund the 500 Euro award.
The Congress will be held in Milano, Italy from October 16-18, 2008,
organized by FERPI (Italian Federation of Public Relations) and IULM University.
The
call for papers requires submission of abstracts by December 1, 2007. Any
accepted paper that explicitly addresses the personal influence model in the
context of the Congress theme, “Institutionalizing Public Relations and
Corporate Communications,” will be eligible for the prize.
“The personal influence model describes the predominant use of relationships
with strategic individuals to achieve public relations objectives as the major
factor in a professional’s contribution to the organization,” said Frank Ovaitt,
President and CEO of the Institute. “This model appears worldwide in practice,
but there is all too little research-based knowledge about it.”
“We hope this prize will further stimulate cooperation between the key US and
European organizations dedicated to PR research and education, and between
scholars and professionals as well,” said EUPRERA President Inger Jensen.
Congress organizers Emanuele Invernizzi (IULM) and Toni Muzi Falconi (FERPI)
also announced the signing of three main sponsors, Enel, Monte dei Paschi and
Telecom Italia. “The foundations are being laid for a truly memorable 2008
Congress, challenging both scholars and professionals to analyse recent
developments in the theory of the firm and the increasing value of effectively
managed public relations and communication,” said Muzi Falconi.
A special EUPRERA peer review committee will choose the winning paper among
those submitted by scholars, researchers and graduate students.
***
EUPRERA (www.euprera.org)
is the European Association for Public Relations Education and Research.
The Institute for Public Relations (www.instituteforpr.org)
is an independent US-based nonprofit dedicated to the science beneath the
art of public relations.™
FERPI (www.ferpi.it) is the
Italian Federation of Public Relations.
IULM (www.iulm.it ) is a
Milano based University whose public relations degree course was the first to be
implemented in Italy since 1993.
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